Main Contents of the Video Lesson
A business plan is necessary to understand if the chosen business activity is viable, to forecast revenues and costs, to understand if it is financially profitable.

Advices of Lolita Duge:

• Create unique product with a unique story.
• Find a way how to be different from competitors.
• Find your unique marketing strategy.
• In your marketing campaign cooperate with different organisations, use opportunities to inform about your business and to advertise your product.
• It is very important to satisfy customers’ needs, to develop the business and products to meet customers’ desires.
• Make sure that you enjoy working in your own company. There are many people who just hear information about some profitable businesses, read some “success stories” and start a business without understanding if they have any interest in the particular area and desire to do the work requiring a lot of time and effort. One has to be sure. It is not a good idea to follow the fashion and success stories of others. In order to start up, one has to be ready for hard work.

Learning Object
sections of business plan (Pdf)