Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Lessons

A collection of video-lessons with successful entrepreneurs ad companies’ manager in the field of agribusiness. These videos will support VET students’ motivation as they aim to underline the consistency between their educational pathway and the needs of the labour market.

Marketing Reaserch

Thematic area
Marketing of agribusiness local products and of the territory
Name of the entrepreneur
Ilze Priževoite
Name of the Company
Caramel Workshop
Economical Sector
Production of sweets
Country
Latvia
Main Contents of the Video Lesson
It would be very difficult to understand the needs of customers without the market research. Therefore market research should be very serious. Besides, it is necessary to know who competitors are, understand current trends in the market and decide the methods of how to persuade customers to buy our product.
Everything depends on the research results. For example, Caramel Workshop has one product “caramels”, but it turns out that it is possible to sell caramels in various ways. Firstly, through retailing, then, personalised orders which comprise a large group of customers. Thirdly, tourism. Company invite tourists and introduce them with our product. The market research helps to find out customers’ needs and wants and promotes business development.
Learning Object
marketing research methods (Pdf)

Knowledge
Description Level
Knowledge of the main mechanisms of marketing research Level 4


Skills
Description Level
Skills on marketing research design Level 5
Skills to describe situation on market Level 4


Competences
Description Level
Competence of planning marketing research Level 4

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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.