Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Lessons

A collection of video-lessons with successful entrepreneurs ad companies’ manager in the field of agribusiness. These videos will support VET students’ motivation as they aim to underline the consistency between their educational pathway and the needs of the labour market.

Social Networks logistic and e-commerce in the agrofood system

Thematic area
Marketing of agribusiness local products and of the territory
Name of the entrepreneur
Felix Martinez
Name of the Company
La Jamonería Restaurante
Economical Sector
Serrano ham
Country
Spain
Main Contents of the Video Lesson
Felix Martínez is a Spanish ham carver with a long career on the catering industry. He is the perfect example that you can achieve your goals through practice and effort. He has been working since he was 17 years old, and he continued studying what he loved most until he won a national award which allows him travel around Spain and Europe, showing his work in different exhibitions.
Felix is always innovating. In 2007 when the use of social networks rises, he decided to learn about and promote his work there. It was a success for his career. It drew the attention of other mass media in Spain and abroad and he could promote his work around the world.
Learning Object
8 (Doc)

Knowledge
Description Level
Sell and elaborate cold meat
 Level 6
Communication through social network Level 7


Skills
Description Level
Marketing and communication Level 6
Relations with clients in Spain and abroad Level 6
Expert of Spanish ham Level 8


Competences
Description Level
Prepare traditional Spanish food Level 6

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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.