This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
A collection of video-lessons with successful entrepreneurs ad companies’ manager in the field of agribusiness. These videos will support VET students’ motivation as they aim to underline the consistency between their educational pathway and the needs of the labour market.
Agri-food supply chains - logistics, food quality, support of a local community
Name of the entrepreneur
Tomas Kollar, Terezia Kollarova
Name of the Company
Debnicka od babicky
Agribusiness - trade
Main Contents of the Video Lesson
Tomas and Terezia Kollar are speaking about specifics of distribution of local food to consumers. Presentation is also about relationship with clients and also with suppliers creation, about ways of goods distribution, about prices, quality and customers expectations.
They offer a brief description of how their business of high quality food delivery works with a strong emphasis on logistics, marketing and relations with consumers and suppliers. For example, the visual marketing for them proved really compelling. They underwent a gradual improvement of logistics to be more effective and to satisfy the consumer needs. They further put emphasis on benefits of high quality food, supporting the local community and thinking “green”, while the price is usually a drive back for some people.
Introduction to logistics and marketing. Basic factual knowledge about the food quality and decreasing quality of food in supermarkets, the food waste and benefits of supporting the local community.
Ability to determine effective supply chain.
Ability to provide good customer service and to respond to their needs (considering the price, variety of products, high quality food etc.) and communication with suppliers also with an emphasis on the consumer demand.
Competence to assert the logistic and marketing strategy and to use information from customers and identified new trends to improve the service.
This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.