Main Contents of the Video Lesson
Small agribusiness near city of Košice is doing its marketing, which is almost all performed via personal experience. They are offering services of the horse-riding school. As horses are living creatures, it is not possible to intensify working of company by some way of "optimalisation". So they can take only few new students per year, to be able to provide quality services. In present hasty time, contact with horses can be very fine for people from cities, therefore demand is in this case higher then offer. Additional activity of the company, which is almost all based on personal experience and emotional involvement is hypotherapy.
The goal of the Fébus riding school is to teach people from the all age categories to ride a horse, which is very individual. The promotion of the riding school is done by clients sharing their experience, which is sufficient considering their limited capacity. The expansion of the riding school is not planned yet as it would constrain their ability to do all the task themselves and they want to keep the concept of the family business. Furthermore, Radomír Stratil emphasise the importance of accessible location, which certainly makes the business more lucrative. The people choose to ride a horse both as a sport but also due to its many mental and health benefits, while the only planned expansion is related to hypotheraphy. This type of services can very effectively use emotional involvement of clients; their experience and memory.

Learning Object
real case - few examples of experiential marketing (Pdf)