Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Information and Contacts

Latest News

Events

This section of the IWBLabs portal provides administrative information for the project contractual partners and for the European Commission and it is password protected.

Video Lessons

A collection of video-lessons with successful entrepreneurs ad companies’ manager in the field of agribusiness. These videos will support VET students’ motivation as they aim to underline the consistency between their educational pathway and the needs of the labour market.

Lesson on Market segmentation process

Thematic area
Marketing of agribusiness local products and of the territory
Name of the entrepreneur
Gianluca Candelori
Name of the Company
Molino Candelori
Economical Sector
flours and cereals
Country
Italy
Main Contents of the Video Lesson
The entrepreneur Gianluca Candelori illustrates a lesson on market segmentation process, how to choose the channel in which to sell food products. This choice in fundamental in the agri-food industry. In particular, Gianluca talks about how to choose of market in his flour industry. Moreover, he illustrates the criticality relating to the various distribution channels. The main goal is to understand of why, when and how happen the market segmentation process and to acquire some knowledge of the criteria for the choice of markets.
Learning Object
market segmentation process (Pdf)

Knowledge
Description Level
Understanding of why, when and how happen the market segmentation process. Level 4


Skills
Description Level
Acquisition the ability of the criteria for the choice of markets. Level 5


Competences
Description Level
Acquisition of marketing competencies related to the choiche of market in a competitive context. Level 5

Follow us

This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.