Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Successful Stories

A collection of interviews with successful entrepreneurs ad companies’ manager in the field of agribusiness. These videos will support VET students’ motivation as they aim to underline the consistency between their educational pathway and the needs of the labour market.

Abilities and compromise in a third generation

Name of the company manager
Ruth Lázaro
Name of the Company
Taisi
Economic Sector
candied and canning fruits
Country
Spain
Main Contents of the Interview
Taisi is 70 years old and Ruth is its third generation. The Company has had three different phases due to their owners and needed. The first one was marked by speediness and direct contact with the raw material; the second one the industralizacion and externar comercialization took places since 1970; and the third stage, which is now, its highlight point is the internacionaltization, security food, quality, innovation and workers.

Ruth expains how her career is nothing to do with her currently work, because she studied social work and sociology but she started working in the company without pretending. It is maybe for her own experience that she recommend being flexible and with lot of abilities.

She tell us about the values that she appreciate on a worker, such as the actitude, compromise, and creativity; but above all Ruth likes committed workers.

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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.