This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
A collection of interviews with successful entrepreneurs ad companies’ manager in the field of agribusiness. These videos will support VET students’ motivation as they aim to underline the consistency between their educational pathway and the needs of the labour market.
Embutidos Bernal- keys of its success
Name of the company manager
José Antoni Bernal
Name of the Company
Meat and cold meat
Main Contents of the Interview
Our Company was founded in 1920 by my grandfather.
In 1951 they bought a sausage factory from Alfonso Kurt, a specialist in German "Chacineria" (sausage making) who had started his business in Zaragoza. The business started out with the currently owner's grandfather, when he bought that factory and since then he started up the production of cooked pork and higg quality German products.
It was then, in 1980 when the third Bernal Family Generation took over the familiy business, the old factory was completely refurbished and new machines were bought-
They have always like these two words: "attitude" and "aptitude". Aptitude refers to all the training needed when working in a company, but -as they say- when you run a business you realize how important the attitude of the staff is: If a very qualified employee doesn't show interest in the company or money is his/her only motivation the result won't probably be the expected. Entrepreneurs usually look for people committed with the company, people that love the job they carry out, and most importantly people that are willing to follow you.
This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.