Lifelong Learning Programme

This project has been funded with support from the European Commission.
This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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Video Lessons

A collection of video-lessons with successful entrepreneurs ad companies’ manager in the field of agribusiness. These videos will support VET students’ motivation as they aim to underline the consistency between their educational pathway and the needs of the labour market.

Agri-food web marketing and online communication strategies

Thematic area
Marketing of agribusiness local products and of the territory
Name of the entrepreneur
William Di Carlo
Name of the Company
Industrie Riunite Confetti William Di Carlo srl
Economical Sector
Candies
Country
Italy
Main Contents of the Video Lesson
Web marketing is a set of powerful tools and methodologies used for promoting products and services through the use of internet. In this video, Williams Di Carlo explain the full potential of this tool, also with some example related to his activity.
He showed how web marketing can support entrepreneurs, business managers, in order to encourage the development at national and international levels of their company.
Learning Object
agribusiness web marketing and online communication strategies (Pdf)

Knowledge
Description Level
Knowledge on web marketing content Level 4


Skills
Description Level
Acquisition of skills on web-marketing Level 4


Competences
Description Level
Introduce a company in a web-commerce Level 5

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This project has been funded with support from the European Commission. This web site reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.